Cal AI - Calorie Tracker
Food & Macro Counter
Rating4.80
MRR9.53K
Top Chart Ranking4
Number of versions
No onboarding flow in this versionAll Subscription Screenshots
All screenshots
Onboarding Paywall
Standard Paywall
No Free Trial - Hard Paywall
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What is Cal AI?
Cal AI app in-depth overview
Cal AI is an AI-powered calorie-tracking and nutrition logging application that uses personalized goals, computer-vision food recognition, and guided nutrition plans to help users manage dietary lifestyles.
Cal AI at a glance
Cal AI onboarding UX highlights
Value proposition & Pain points
Immediate hook presenting Cal AI's core transformation and building immediate user excitement.
Personalized interactive questions
A short questionnaire capturing user goals and tailoring the subsequent product journey.
Social proof & Dynamic projection
Dynamic progress forecasts and customer reviews providing reassurance before the subscription paywall.
Subscription paywall presentation
Strategically timed paywall offering trial periods and annual subscription discounts.
Cal AI paywall screens
Annual Plan with Free Trial
- Unlock all pro features without limits
- 3-day free trial, cancel anytime in iOS settings
- Save up to 75% compared to monthly billing
Monthly Subscription
- No annual commitment, auto-renews monthly
- Pause or cancel anytime via Apple ID
- Ideal flexible entry point for pro users
Special Offer / Downsell Paywall
- Triggered when users tap close or dismiss
- Offers additional 20% - 50% discount incentive
- Features countdown timer for urgent conversion
Lifetime / One-time Purchase
- Single upfront payment for perpetual access
- Catches subscription-resistant high-LTV users
- Significantly boosts immediate cash flow
Cal AI pricing
| Plan | Price | Billing | Free Trial | Region |
|---|---|---|---|---|
Annual subscription 🔥 Best Value | $29.99 | Yearly | No trial | 🇺🇸 United States |
Version vLatest · United States App Store · Verified · Subscriptions auto-renew via Apple ID unless canceled 24h prior
Cal AI version history
| Version | Release Date | Observed changes & Metrics | Region |
|---|---|---|---|
| v3.2.7 | 📅2026-03-09 | Updated paywall layout & onboarding flow, estimated daily ARPU $0.00 | 🇺🇸US |
| v3.0.3 | 📅2025-10-26 | Updated paywall layout & onboarding flow, estimated daily ARPU $4.11 | 🇺🇸US |
| v2.5.2 | 📅2025-01-12 | Updated paywall layout & onboarding flow, estimated daily ARPU $4.05 | 🇺🇸US |
| v2.2.6 | 📅2024-10-09 | Updated paywall layout & onboarding flow, estimated daily ARPU $2.78 | 🇺🇸US |
Cal AI FAQ
Is Cal AI free? How much does it cost?
Cal AI is free to download on the Apple App Store with essential free features. Full access requires a premium subscription, typically available as monthly or annual auto-renewing plans.
Does Cal AI offer a free trial?
Yes, Cal AI frequently offers a 3-day free trial on its annual subscription option. You can cancel 24 hours before the trial ends without being charged.
How do I cancel my Cal AI subscription on iPhone?
Open the iOS 'Settings' app > Tap your Apple ID profile at the top > Tap 'Subscriptions' > Select Cal AI > Tap 'Cancel Subscription'.
How do I request a refund for Cal AI?
All in-app purchases are handled by Apple. To request a refund, visit reportaproblem.apple.com and log in with the Apple ID used to make the purchase.
